One of the most valuable things that you can get from visitors to your website is their email address. Email is still the most profitable online marketing option in the content marketing arsenal. So you need to have a way (or many ways) on your website to get people’s interest and their email address. Bloom is a fantastic solution for this.
Watch the above tutorial for a basic walkthrough of using Bloom to put an email opt-in in your website side bar. For more in depth tutorials of Bloom, check these out: https://www.elegantthemes.com/plugins/bloom/documentation/